- No lost, can always cancel after free trial, AND after the 1st month of paid subscription.
- I’ve used them long enough to know that I like them.
- It’s Christmas season, lots of phone calls to make.
So, for Skype, step one of objective, to get people to pre-sign up and try = successful. Next, for step 2, to get those who trial for one month, find it useful enough to stay on and subscribe monthly = Calculate cost per lead vs actual subscriptions.
Skype can’t be a completely free model. To their credit, I’ve purchase my first credit with them. And I never regret the purchase. Apart from the free Skype to Skype calls, this really is useful. I have no worries of calling, sms, overseas, punching in stupid pins from pre-paid IDD cards. Thumbs up Skype!