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	<title>Melinda Yeoh &#187; Marketing</title>
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	<link>http://melindayeoh.com</link>
	<description>A non tech geek Technopreneur</description>
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		<title>Recommended read: Buyology- Truth &amp; Lies About Why We Buy</title>
		<link>http://melindayeoh.com/2010/06/recommended-read-buyology-truth-lies-about-why-we-buy/</link>
		<comments>http://melindayeoh.com/2010/06/recommended-read-buyology-truth-lies-about-why-we-buy/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 10:44:40 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[From Coconect's Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Entreprenuership]]></category>

		<guid isPermaLink="false">http://melindayeoh.com/?p=293</guid>
		<description><![CDATA[
OK, so I&#8217;ve come to a realization. My mental state is not super sunny today. Can&#8217;t even focus on the treadmill, so went and punch+kick the lights out of the sandbag in the gym. Not in the mood to work on any plans, any strats, any&#8230;anything. Thank God it&#8217;s a Saturday, and it&#8217;s the perfect excuse to [...]]]></description>
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		<title>Personalization- It&#8217;s always more fun when it&#8217;s about you!</title>
		<link>http://melindayeoh.com/2010/06/personalization-its-always-more-fun-when-its-about-you/</link>
		<comments>http://melindayeoh.com/2010/06/personalization-its-always-more-fun-when-its-about-you/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 10:42:02 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[From Coconect's Blog]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[

Reason why I love personalization- It&#8217;s all about you!
Not bordering on selfish reasons like the world revolves around you &#38; only you, no no no. But making your space&#8230;yours.
Making communication relate-able&#8230;to you.
And hence when companies starts to take notice &#38; the effort to know You- as an individual, not a number; that&#8217;s when the fun [...]]]></description>
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		<title>Marketing blues</title>
		<link>http://melindayeoh.com/2009/09/marketing-blues/</link>
		<comments>http://melindayeoh.com/2009/09/marketing-blues/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 08:15:38 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Entreprenuership]]></category>

		<guid isPermaLink="false">http://melindayeoh.com/?p=153</guid>
		<description><![CDATA[Gahhhh&#8230;.am cracking my thick skull on Coconect&#8217;s opening promo. And how to deliver the message in a fun fun fun fun fun way.
Turns out to b fun needs a hell lot of planning &#38; braincell.
Now, I turned copywriter/creative director/marketing director/admin all in one.
]]></description>
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