Melinda Yeoh » Marketing

Recommended read: Buyology- Truth & Lies About Why We Buy

Mel — Fri, 11 Jun 2010 10:44:40 +0000

OK, so I’ve come to a realization. My mental state is not super sunny today. Can’t even focus on the treadmill, so went and punch+kick the lights out of the sandbag in the gym. Not in the mood to work on any plans, any strats, any…anything. Thank God it’s a Saturday, and it’s the perfect excuse to rot the brain. Lol

Big thanks to Suet for proactively lending me this book. Thought it will be very interesting- neuromarketing. Then, of course I did the Google thing, and google it up. Lo & behold- do we have someone very, very interesting here!

: Martin Lindstorm & his book

Here’s excerpts from his press release to whet your marketing appetite:

For decades, advertisers, marketers, and consumers alike have held a set of common assumptions about what drives us to buy. Turns out, most of these were dead wrong. His startling results will shatter much of what we have long believed.

Does sex sell? What do religion and ritual have in common with successful advertising? Can subliminal advertising really influence our behavior? What effect, if any do health warnings on cigarette packs have on the consumer? We now know the answers thanks to a major scientific study whose surprising findings are revealed in BUYOLOGY: Truth and Lies About Why We Buy…

To find out how our unconscious minds influence how we buy, Martin Lindstrom, one of today’s foremost marketing experts, partnered with researchers from Oxford University and launched the single largest neuro-marketing study ever conducted – 25 times larger than any such study to date. In a three-year effort costing more than seven million dollars and using two of the most advanced, cutting-edge neuro-imaging technologies available today, the fMRI and SST scientists scanned the brains of over 2,000 people from all over the world as they were exposed to various marketing and advertising strategies including product placements, subliminal messaging, iconic brand logos, health and safety warnings, and provocative product packaging.

Now, excuse me while I go and prop up my feet & devour the book cover to cover. Have a great weekend folks, and happy kick off to World Cup 2010!

Personalization- It’s always more fun when it’s about you!

Mel — Fri, 11 Jun 2010 10:42:02 +0000

Reason why I love personalization- It’s all about you!

Not bordering on selfish reasons like the world revolves around you & only you, no no no. But making your space…yours.

Making communication relate-able…to you.

And hence when companies starts to take notice & the effort to know You- as an individual, not a number; that’s when the fun starts! Ain’t it more fun to receive a personalized card with your name printed on it wishing you Happy Birthday, ain’t it sweeter to receive a mailer where the contents are targeted to your likings? Ain’t it nice to be understood?

Me? I love it! Oh yes, in case you didn’t know, check out this super cool new feature on Google custom image for Google home page.

BUT- if you are like the ‘opposition party’, and find it annoying, here’s how you can make them go away- poof!

Here’s mine :D

: Business doesn’t have to be boring :)

: Since I don’t wear heels in real life…

Marketing blues

Mel — Wed, 23 Sep 2009 08:15:38 +0000

Gahhhh….am cracking my thick skull on Coconect’s opening promo. And how to deliver the message in a fun fun fun fun fun way.

Turns out to b fun needs a hell lot of planning & braincell.

Now, I turned copywriter/creative director/marketing director/admin all in one.