Forming the church’s 2015 communications plan 2

Today’s focus is in dissecting and understanding the demographics of our >3000 people from our English congregation.

Segmenting them into groups so that we can communicate differently to the different groups in a way that can relate to them.

Categorising them into one huge group like ‘millennial’ is not helpful to me, the gaps are just too huge and too generalised.

P.s: I also find that I never fail to get sentimental when looking at raw data of names after names. Because behind every name is a person with dreams, hopes and fears.

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