OK, so I’ve come to a realization. My mental state is not super sunny today. Can’t even focus on the treadmill, so went and punch+kick the lights out of the sandbag in the gym. Not in the mood to work on any plans, any strats, any…anything. Thank God it’s a Saturday, and it’s the perfect excuse to rot the brain. Lol

Big thanks to Suet for proactively lending me this book. Thought it will be very interesting- neuromarketing. Then, of course I did the Google thing, and google it up. Lo & behold- do we have someone very, very interesting here!

Here’s excerpts from his press release to whet your marketing appetite:

For decades, advertisers, marketers, and consumers alike have held a set of common assumptions about what drives us to buy. Turns out, most of these were dead wrong. His startling results will shatter much of what we have long believed.

Does sex sell? What do religion and ritual have in common with successful advertising? Can subliminal advertising really influence our behavior? What effect, if any do health warnings on cigarette packs have on the consumer? We now know the answers thanks to a major scientific study whose surprising findings are revealed in BUYOLOGY: Truth and Lies About Why We Buy…

To find out how our unconscious minds influence how we buy, Martin Lindstrom, one of today’s foremost marketing experts, partnered with researchers from Oxford University and launched the single largest neuro-marketing study ever conducted – 25 times larger than any such study to date. In a three-year effort costing more than seven million dollars and using two of the most advanced, cutting-edge neuro-imaging technologies available today, the fMRI and SST scientists scanned the brains of over 2,000 people from all over the world as they were exposed to various marketing and advertising strategies including product placements, subliminal messaging, iconic brand logos, health and safety warnings, and provocative product packaging.

Now, excuse me while I go and prop up my feet & devour the book cover to cover. Have a great weekend folks, and happy kick off to World Cup 2010!