A lot of people I know claimed to ‘hate’ selling. I hate selling, I don’t like to push people, I don’t want them to think I’m making $ from them (lol), I hate sales people…etc. I was one of them, and sometimes I still do fall into the trap of that warp thinking.
Question is: If you are in business, what business are you in if you are NOT selling??!! If you have a product of some sort, you need to sell. If you have a service, you need to sell. Even if you are online business, you need to sell. You may hire sales people to do the work for you, but at some point, as head of your Company, you need to sell.
When people ask you what you do and you introduce yourself- You are selling your ideas, your services, your product.
Question 2 is: Why are you afraid of promoting whatever is it that you are selling?
Just now, over a conversation with hubby, he mentioned a great statement to himself as he was about to go out, rescuing a deal today. I said: Pray for miracles. He corrected: Pray for a good conclusion, in line with that customer’s interest.
Just like that, and the whole perspective changed. The pressure is OFF. The whole focus is on that customer’s interest, not yours, not your bottom line, not your quota, not answering to your sales manager.
So, I added: Let your conscience be your guide. If whatever you are doing/selling is in line with your customer’s interest- by all means, sell like you never sell before, sell the whole vision to him. Persuade him to see the view you are seeing. Use all your selling skills to get him to see the solution to HIS problems. THE solution.
But, if deep down, you don’t buy the idea 100% yourself, don’t force it down to people just because…don’t use your selling skills to distort the truth.
When the pressure is off, the fun begins, and real bottom line will follow. Not the other way around.